SUGGESTED TOPICS FOR PROJECT WORKS
MARKETING Specialization :
1. Consumer Awareness / Perception
2. New Product Development
3. Channel of Distribution
4. Marketing Opportunities
5. Market Potential
6. Consumer attitude
7. Product attribute preferences of customers
8. Advertising campaign
9. Buyer behaviour
10. Product positioning
11. Marketing strategy
12. New product launch
13. Formulation of Advertisement Plan
14. Marketing management practices
15. Customer relationship Management
16. Advertisement impact
17. Dealers / Retailers importance in Marketing
18. Impact or effect of Advertisement
19. Service Industry – marketing strategy
20. Brand awareness
21. Brand loyalty
22. Consumer satisfaction
23. Marketing of health care products / Dairy products
24. Rural marketing
25. Tele marketing / Internet marketing – Marketing strategies
26. Network marketing
27. Market potentiality
28. Marketing of health tourism
29. Branded products versus Assembled products
30. Growth of Business wrt marketing strategy
HUMAN RESOURCES MANAGEMENT
1. HR Planning and Recruitment
2. HRM Practices
3. Impact of Training on Performances
4. Knowledge Transfer
5. HR Accounting
6. Role of HRM in an Organisation
7. Selection and Recruitment Procedures
8. Appraisal Strategies
9. Settlement and Grievance handling
10. Labour and Employee Turnover
11. Employee Retention practices
12. Governance capabilities
13. Philosophy of HR Management
14. Mergers and Acquisitions
15. Change Management / Role of Change agent in an organization
16. Affect of Leadership on Performance of the Organization
17. Role of HRM in TQM
18. Incentive schemes
19. Work measurement
20. Study of Employee morale and attitudes
21. Salary Administration and Pay Revision Management
22. Motivation / Training needs
23. Design of Personal Information System
24. E – learning
25. Performance and appraisal and counselling
26. Quality of Work
27. HRD strategies and Industrial Relations.
28. Reward System
29. Job satisfaction
30. Organizational climate
FINANCE MANAGEMT
1. Capital structure
2. Financial Modelling of a company for last 10 years, leading to a analysis of its ratios.
3. Liquidity Analysis..
4. Comparative Valuation.
5. Corporate lending
6. Industry analysis and company analysis on a scenario basis,
7. Competitiveness, growth potential and credit analysis
8. Debtor management
9. Research in Risk management, Banking, Derivatives etc
10. International Banking,
11. Foreign Exchange,
12. Monetary Economics,
13. Micro Finance,
14. Rural Finance
15. The Effects of Financial Constraints on Corporate Investment Decisions and Demand for Liquidity
16. Corporate finance
17. Capital budgeting
18. Virtual finance
19. Financial Planning and forecasting
20. Structured Finance
21. Computational finance
22. Optimization Methods in Finance
23. Dependence on external finance: an inherent industry characteristic
24. Project Finance as a Tool for Growth Creating Value through Financial Management
25. Cost Reduction and Control
26. New Financial Approaches for the Economic Sustainability in Manufacturing Industry
27. Activity-based costing and management
28. Fundamental Analysis to Assess Earnings Quality
29. EQA Earnings quality Analysis
30. Zero Base Budgeting
31. International business
32. International finance
33. Investment banking
34. Investment management
35. Venture Capital
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