RAJA
MAHENDRA COLLEGE OF ENGINEERING – IBRAHIMPATNAM
Department
of Management Studies (M.B.A.,)
II
year -M.B.A., - 3 Semester – First Mid Exam
(November – 2014)
Subject
: PRODUCTION & OPERATION MANAGEMENT
Time : 2 Hours Max.
Marks : 40
Note : Answer Part – A Compulsory. Answer any 3
(Three) from Part – B
PART
– A ( 4 * 4 marks = 16
marks)
- Write
short notes on the following:
(i)
Components
of Production System
(ii)
Process
of Planning Design
(iii)
Classification
of Production System
(iv)
Value
chain Analysis / Value Engineering
PART
– B ( 3 * 8 marks = 24
marks)
Note: Answer any 3 (Three) of the following:
- Explain
significance and scope of Production & Operation Management.
- Define
Productivity. Discuss about types and strategies for improving
productivity.
- Explain
various steps involved in New Product Development.
- a) Explain about responsibilities of
Process Planning Engineer.
b) In
a work sample study, the pilot study indicated that the percentage occurrence
of an activity is 20%. Use a suitable formula and decide the number of
observations to be made for a confidence level of 95% with a relative accuracy
of 5%.
6. Write
short notes on (i) Corporate Generic Competitive strategies
(ii) Standardization
----------
RAJA
MAHENDRA COLLEGE OF ENGINEERING – IBRAHIMPATNAM
Department
of Management Studies (M.B.A.,)
II
year -M.B.A., - 3 Semester – First Mid Exam
(November – 2014)
Subject
: ORGANIZATIONAL BEHAVIOUR
Time : 2 Hours Max.
Marks : 40
Note : Answer Part – A Compulsory. Answer any 3
(Three) from Part – B
PART
– A ( 4 * 4 marks = 16
marks)
- Write
short notes on the following:
(i)
Models
of O.B
(ii)
Types
of Organizational Design
(iii)
Functions
of attitude
(iv)
Motivation
PART
– B ( 3 * 8 marks = 24
marks)
Note: Answer any 3 (Three) of the following:
- What
are the approaches and challenges of O.B.
- Discuss
about various techniques of measurement of Job satisfaction.
- Discuss
about implementation of Diversity management and strategies.
- Explain
about Process and factors influencing Perception.
6. Write short notes on (i) Decision making in
organisation
(ii) Theories of Personality
----------------------------
RAJA
MAHENDRA COLLEGE OF ENGINEERING – IBRAHIMPATNAM
Department
of Management Studies (M.B.A.,)
II
year -M.B.A., - 3 Semester – First Mid Exam
(November – 2014)
Subject
: STRATEGIC MANAGEMENT
Time : 2 Hours Max.
Marks : 40
Note : Answer Part – A Compulsory. Answer any 3
(Three) from Part – B
PART
– A ( 4 * 4 marks = 16
marks)
- Write
short notes on the following:
(i)
Vision
/ Mission / Objectives / Goals
(ii)
Competitive
Advantage
(iii)
Technology
and Technological Change
(iv)
Outsourcing
PART
– B ( 3 * 8 marks = 24
marks)
Note: Answer any 3 (Three) of the following:
- What
is strategic Management. Explain its major phases
- Explain
Porter’s five force model to evaluate competitiveness.
- Discuss
about Business Level Strategy.
- Discuss
on Mode of competitive Rivalry.
6. Write short notes on (i) Drivers of
competitive behaviour
(ii) Value chain analysis.
-------------------------------
RAJA
MAHENDRA COLLEGE OF ENGINEERING – IBRAHIMPATNAM
Department
of Management Studies (M.B.A.,)
II
year -M.B.A., - 3 Semester – First Mid Exam
(November – 2014)
Subject
: Consumer Behaviour (Elective – 1 ; Marketing)
Time : 2 Hours Max.
Marks : 40
Note : Answer Part – A Compulsory. Answer any 3
(Three) from Part – B
PART
– A ( 4 * 4 marks = 16
marks)
- Write
short notes on the following:
(i)
Demographic
segmentation
(ii)
Sub
culture and cross culture
(iii)
Positioning
and Repositioning
(iv)
Neo-Freudian
theory
PART
– B ( 3 * 8 marks = 24
marks)
Note: Answer any 3 (Three) of the following:
- Define
Consumer Behaviour. What is social stratification. Explain it with
examples.
- What
is Maslow’s hierarchy of needs. How do you differences in need priorities
influence consumer behavior..
- What
is the role played by family, reference groups, personal influence in
moulding the behavior of consumer.
- Describe
the trait factor theory of personality and assess its importance in
Marketing Research.
- Do
people first form belief or attitudes. Do people change attitude before
changing behavior. Explain.
------------------------------------------------------------------
RAJA
MAHENDRA COLLEGE OF ENGINEERING – IBRAHIMPATNAM
Department
of Management Studies (M.B.A.,)
II
year -M.B.A., - 3 Semester – First Mid Exam
(November – 2014)
Subject
: Sales and Distribution (Elective – 2 ; Marketing)
Time : 2 Hours Max.
Marks : 40
Note : Answer Part – A Compulsory. Answer any 3
(Three) from Part – B
PART
– A ( 4 * 4 marks = 16
marks)
- Write
short notes on the following:
(i)
Selling
and Marketing
(ii)
Functions
of sales management
(iii)
Sales
Budget
(iv)
Sales
territory
PART
– B ( 3 * 8 marks = 24
marks)
Note: Answer any 3 (Three) of the following:
- Write
a brief noted on emerging trends in Sales management.
- Mention
salient features and steps involved in Personal selling.
- What
are the different approaches in Sales forecasting.
- What
is the sales force design process in sales strategy.
6. Suggest a promotional strategy on (i) Detergent
Powder
(ii) Computer System
------------------------------------------------------------------------------------------
RAJA
MAHENDRA COLLEGE OF ENGINEERING – IBRAHIMPATNAM
Department
of Management Studies (M.B.A.,)
II
year -M.B.A., - 3 Semester – First Mid Exam
(November – 2014)
Subject
: Integrated Marketing Communications (Elective – 3 ; Marketing)
Time : 2 Hours Max.
Marks : 40
Note : Answer Part – A Compulsory. Answer any 3 (Three)
from Part – B
PART
– A ( 4 * 4 marks = 16
marks)
- Write
short notes on the following:
(i)
Communication
mix
(ii)
Advertisement
Budget
(iii)
DAGMAR
approach
(iv)
Measures
of communication effectiveness
PART
– B ( 3 * 8 marks = 24
marks)
Note: Answer any 3 (Three) of the following:
- Define
Marketing Communications. What is the importance of IMC in marketing mix.
- What
are the steps involved in communication process.
- Write
a short note on communication objectives.
- What
are the steps should be taken in selecting an Advertising Agency.
6. What
is creative Advertising. Discuss about the new trends involved in Advertising.
------------------------------------------
RAJA
MAHENDRA COLLEGE OF ENGINEERING – IBRAHIMPATNAM
Department
of Management Studies (M.B.A.,)
II
year -M.B.A., - 3 Semester – First Mid Exam
(November – 2014)
Subject
: Performance Management (Elective – 1 ; HR)
Time : 2 Hours Max.
Marks : 40
Note : Answer Part – A Compulsory. Answer any 3
(Three) from Part – B
PART
– A ( 4 * 4 marks = 16
marks)
- Write
short notes on the following:
(i)
Performance
Management Process
(ii)
Performance
Appraisal
(iii)
Effective
Counseling
(iv)
Mentoring
PART
– B ( 3 * 8 marks = 24
marks)
Note: Answer any 3 (Three) of the following:
- Define
Performance Management. Discuss the scope and concerns of PM.
- What
is the purpose and objectives of Performance analysis.
- What
are the different measurement approaches related to PM.
- How
is performance Mgt System data is used in HR decisions.
6. What
are three basic principles given by Pfetter which effective leader use to
transform their organization into high commitment models of management.
------------------------------------------
RAJA
MAHENDRA COLLEGE OF ENGINEERING – IBRAHIMPATNAM
Department
of Management Studies (M.B.A.,)
II
year -M.B.A., - 3 Semester – First Mid Exam
(November – 2014)
Subject
: Management of Industrial Relations (Elective – 3 ; HR)
Time : 2 Hours Max.
Marks : 40
Note : Answer Part – A Compulsory. Answer any 3
(Three) from Part – B
PART
– A ( 4 * 4 marks = 16
marks)
- Write
short notes on the following:
(i)
Causes
of disputes
(ii)
Type
of Unions
(iii)
Rights
of recognized Unions
(iv)
Settlements
of disputes
PART
– B ( 3 * 8 marks = 24
marks)
Note: Answer any 3 (Three) of the following:
- Define
Industrial relation. Mention its features and state its advantages.
- Explain
about the different approaches to Indian Industrial relations.
- What
is a Trade Union and what are its
objectives.
- Explain
about Grievance procedures.
6. Explain
the salient features of Trade Union Act-1926.
-----------------------------------
RAJA
MAHENDRA COLLEGE OF ENGINEERING – IBRAHIMPATNAM
Department
of Management Studies (M.B.A.,)
II
year -M.B.A., - 3 Semester – First Mid Exam
(November – 2014)
Subject
: Security Analysis and Portfolio Management (Elective – 2 ; Finance)
Time : 2 Hours Max.
Marks : 40
Note : Answer Part – A Compulsory. Answer any 3
(Three) from Part – B
PART
– A ( 4 * 4 marks = 16
marks)
- Write
short notes on the following:
(i)
Functions
of Financial Markets
(ii)
Primary
Securities
(iii)
Concept
and causes for Risk
(iv)
Investment
process
PART
– B ( 3 * 8 marks = 24
marks)
Note: Answer any 3 (Three) of the following:
- What
do you understand by Stock markets. What is the role of BSE and NSE in
price discovery .
- a). What is Sharpe’s Single Index
model.
b) Explain
the features of EMH-1, EMH-2 & EMH-3 are Indian markets are really
efficient.
- What
are the different measurements of Risk
- A
financial Analyst analyzing two investments of X and Y. Estimated Rates of
Return and chances of occurrence for the next year are given as follows
|
Probability of
occurrence
|
Rates
of Return in %
|
|
X
|
Y
|
|
0.2
|
22
|
5
|
|
0.6
|
14
|
15
|
|
0.2
|
-
4
|
25
|
Determine
(i) Each alternative expected ROR, variance and S.D.
(ii)
Is X is comparatively riskless
(iii)
If financial analyst wishes to invest half in Y and half in X, would it reduce
Risk.
- Define
Capital Asset Pricing Model (CAPM). What are its assumptions.
--------------------------------------
RAJA
MAHENDRA COLLEGE OF ENGINEERING – IBRAHIMPATNAM
Department
of Management Studies (M.B.A.,)
II
year -M.B.A., - 3 Semester – First Mid Exam
(November – 2014)
Subject
: Financial Institutions, Markets & Services (Elective – 3 ; Finance)
Time : 2 Hours Max.
Marks : 40
Note : Answer Part – A Compulsory. Answer any 3
(Three) from Part – B
PART
– A ( 4 * 4 marks = 16
marks)
- Write
short notes on the following:
(i)
Capital
Market
(ii)
Monetary
Control
(iii)
Treasury
Bill market
(iv)
Statutory
Liquidity Ratio (SLR)
PART
– B ( 3 * 8 marks = 24
marks)
Note: Answer any 3 (Three) of the following:
- What
are financial instruments. What are its characteristics.
- How
does SEBI protect the interest of investors. Explain
- Explain
variances that occur between Banks with respect to (i) Interest rates (ii) NPA’s
- State
the steps taken by RBI to promote the bill market in market.
6. Explain
about any one of the following.
(i)
Functions and regulatory activities of IRDA
(ii)
Listing Trading and Settlement.
---------------------------------------
RAJA
MAHENDRA COLLEGE OF ENGINEERING – IBRAHIMPATNAM
Department
of Management Studies (M.B.A.,)
II
year -M.B.A., - 3 Semester – First Mid Exam
(November – 2014)
Subject
: Cost & Management Accounting
(Elective – 1 ; Finance)
Time : 2 Hours Max.
Marks : 40
Note : Answer Part – A Compulsory. Answer any 3
(Three) from Part – B
PART
– A ( 4 * 4 marks = 16
marks)
- Write
short notes on the following:
(i)
Management
Accounting
(ii)
Management
Costing
(iii)
Cost
centre and cost unit
(iv)
Life
Cycle Cost
PART
– B ( 3 * 8 marks = 24
marks)
Note: Answer any 3 (Three) of the following:
- What
are the tools and techniques used in Cost Accounting.
- What
is a cost sheet. Explain the purpose served by it.
- A
company manufacturing two products and provide the following data for a
year.
|
Product
|
Annual output
|
Total machine hours
|
Total no. of purchase
orders
|
Total no. of setups
|
|
A
|
1000
|
4000
|
32
|
4
|
|
B
|
6000
|
12000
|
64
|
20
|
The
Annual overheads are :
Volume
related activity costs : 50,00,000
Setup
related cost : 8,00,000
Purchase
related cost : 6,00,000
Calculate
cost per unit of each product A and product B based on Activity based costing
method.
- Discuss
the problems of Controlling the selling and distribution heads.
- State
the features and characteristics of Process Costing.
--------------------------
RAJA MAHENDRA COLLEGE OF
ENGINEERING – IBRAHIMPATNAM
Department of Management of
Studies (M.B.A.,)
II year – M.B.A., - 3
Semester – First Mid Exam (November -2014)
Subject : TRAINING AND DEVELOPMENT ( Elective -2 ; HR
specialization)
Time: 2 hrs Max Marks: 40
Note:
PART- A Compulsory. Answer any 3 (Three)
from PART-B
PART
– A (
4* 4marks = 16 marks)
1. (i) The objectives of Training Programmes?
(ii) Difference between Training and Development
(iii) Learning Principles
(iv) Objectives of Training Design
PART
– B (
3* 8marks = 24 marks)
Answer
any 3 (Three) of the following.
2. What are the various methods of determining training needs.
Discuss briefly.
3. Explain Training Process Model?
4. Explain Facilitation of learning focus on Trainee & Training Design
5. (a) What is TNA? Why it is to be conducted.
(b) Explain different approaches to TNA.
6. Explain outcomes of Training Design
